Let’s talk about Inrecruiting. The restyling to let the brand identity speak for itself
Employer Branding |

Let’s talk about Inrecruiting. The restyling to let the brand identity speak for itself

We introduce you to the new visual identity of Inrecruiting, the result of a graphic restyling of our brand, which aims to focus on the corporate identity, redefine the image and make the brand more personal, recognisable and representative. Discover the new logo, colours and shapes that make up the new Inrecruiting.

If you were to ask, “What is Inrecruiting” many would say it is an Applicant Tracking System (ATS), a recruiting software, a tool for managing recruiting processes or a platform for talent acquisition.

All true, but what if we asked ‘Who is Inrecruiting’ instead?

That’s it: grasping the essence of something, of software in this case, is not easy and talking about it only based on generic information can be reductive. It would be almost like describing a person without knowing and considering their personality, character and history. In the words of a famous writer:

[…] a shard on the ground is not only his present shard on the ground, it is also his past of when he was not, it is also his future of not knowing what he will become.

So, again, ‘Who is Inrecruiting’?

Today we try to tell you through our new visual identity: a graphic restyling job that has redefined our brand.

A new brand identity for Inrecruiting

Inrecruiting’s identity has changed a lot since 2009. From being an ATS software born within a Turin start-up, Inrecruiting has become a reference point in the Italian HR Tech market, which has also started to make its way into foreign markets (among the most recent are France, Brazil and Israel).

This transformation, coupled with the comparison with the most important players in the market at an international level and joining the Zucchetti Group, Italy’s most significant software house, in 2019, has changed the perception of Inrecruiting and its image.

Today our brand is more mature and better known, our corporate identity is more precise and sharper, and our growth objectives are more focused. The evolution of these years has allowed us to acquire the necessary experience to provide organisations with a reliable and professional service that is always ready to keep up with the times.

Strengthened by this awareness, we wanted to give our brand a new visual identity to have a more personal, recognisable and representative image within a constantly evolving market.

The evolution of the brand: the new logo

As in a journey into the past, let’s relive the history of Inrecruiting, starting from the first logo: a sketch handmade by our CEO that, recalling the beginning of the Intervieweb company name, has distinguished us and our technologies.

Without breaking the link with Inrecruiting’s past, the new logo underwent a graphic restyling that mainly involved the monogram and the colours.

In the new version, Inrecruiting loses the separating hyphen between In and recruiting, becoming a single word, and is enriched with an endpoint. Today, our traditional IN takes on a human form, reminding us that people are always at the centre of our services. We care about the product and the technology as well as the problems and needs of recruiters (and candidates) and the possibility of providing them with a solution.

Brand personality: the new colours

We provide technology to people (the recruiters) and for people (the candidates): this cascading effect highlights the more ‘human’ side of Inrecruiting and its social value.

We try to be close to our clients, understand their needs, and meet them. We strive to provide individual advice on specific needs, to guarantee a customer care service that is always ready and available, and to build relationships based on trust, availability and dialogue.

On the one hand, the new visual identity expresses closeness, empathy, and sharing through warmer colours, such as yellow and red. On the other, it uses chromatic contrasts (red/blue or yellow/blue) to show that within Inrecruiting, different and only apparently opposing approaches can coexist harmoniously, such as the continuous search for technological innovation and closeness to people.

The shape of the brand: the new lines

The red thread that has guided us during these years of growth has been flexibility in software versatility and the spirit of adaptation.

Keeping up with the times has been essential to get where we are today. Having an open mind, surrounding ourselves with proactive people, and being willing to go along with changes are all positive attitudes that have allowed us to challenge ourselves, fuelling our will to do.

Likewise, the possibility of configuring and customising the software to make it ‘tailor-made’ for each organisation. We are constantly increasing the number of languages in which the ATS is available (we are now at 11). We welcome the specific needs of other sectors (think of the integration with SPID for public administration developed this year) or more generic requests that can help our customers in their talent search.

In the new visual identity, all this translates into using soft, curved, fluid shapes that express our idea of dynamism, flexibility, openness to collaboration and sharing, and willingness to meet customers’ needs.

Having said that, who is Inrecruiting? In our opinion, we have tried to answer this question by recounting the images that represent the essence of Inrecruiting: a software, a team and a brand that has character and whose identity is made up of all the moments in its history: past (which for us is a wealth of experience), present of growth, hopes, ideas and goals for the future.

Do you want to know more about Inrecruiting?

More than 900 organisations have chosen Inrecruiting to manage their recruitment and talent acquisition processes. With more than 14 million candidates managed through the platform among all our clients, and more than 400,000 job advertisements published each year, we support recruiters in all their recruitment activities.
We provide companies and organisations of all sectors and sizes (SMEs, multinationals, Employment Agencies and Recruitment Companies, Public Administration companies, etc.) with all the tools they need to complete their selections successfully. From the creation and publication of job advertisements in multiposting, candidate search, interview scheduling, assessment and final selection, to the processing of reports and statistics, With the integration of Inda‘s artificial intelligence, we also enhance the functionality of our recruiting software through a semantic search engine, automatic filling of application forms and AI matching systems.