What is mobile recruiting?

What is mobile recruiting? Is it really useful for recruiters?

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Mobile recruiting is a recruitment strategy that uses mobile devices (smartphones and tablets) to attract, engage and select candidates. Mobile recruiting is often cited as an emerging industry, and recent statistics show that 89% of candidates declare their mobile device to be a key tool for their job search. Common mobile recruiting tactics include a mobile career site (with responsive technology), recruiting through SMS or WhatsApp messages, dedicated apps and social recruiting tactics.