WhatsApp Business Platform for recruiting

WhatsApp Business Platform for recruiting

Connect whit candidates where they actually respond

Integrate WhatsApp Business Platform whit Inrecruiting and manage candidate messages, updates, and conversations from a single workspace.

Bring candidate communication to WhatsApp without leaving your ATS

90%
of users in Italy aged 16 to 64 use WhatsApp every month
73,3%
of users prefer to communicate with companies via messaging
98%
message open rate, according to industry benchmarks 

As shown by market data and industry benchmarks, candidates today prefer simple, timely, and accessible communication through the channels they use every day. However, using WhatsApp on a personal smartphone is not the same as integrating it into the recruiting process.
Without a structured system, conversations remain in recruiters’ personal chats, information becomes fragmented, and the process loses continuity, visibility, and control.

With the integration between Inrecruiting and WhatsApp Business Platform, every communication becomes part of the recruitment process. You can send interview invitations, reminders, updates, and follow-up messages, as well as respond to candidates in real time.
All conversations remain centralised, organised, and linked to each candidate’s profile.

Everything is managed without leaving the ATS, helping you improve the candidate experience, speed up every stage of the recruitment process, and ensure full traceability.

The pillars of fast, people-centred communication 

Secure and compliant communications

The WhatsApp Business Platform integration uses Meta’s official infrastructure, enabling communication in line with the platform’s standards and policies.

Everything in one place

Send and receive messages directly from Inrecruiting, without using personal apps or external tools.

Ideal for recruiters and HR teams

Organise team activities and easily manage high volumes of communications.

Conversations always tracked

View the complete message history directly in each candidate’s profile and keep all recruitment-related information in one place.

Why choose WhatsApp Business Platform

WhatsApp Business Platform is Meta’s solution designed to integrate WhatsApp into business processes and manage communications in a structured, secure, and scalable way.

WhatsApp Business

  • Designed for individual use
  • Primarily used on smartphones
  • Suitable for small businesses
  • No integration with ATS or HR systems
  • Conversations may remain scattered across personal devices and accounts

WhatsApp Business Platform

  • Designed for enterprise software integrations
  • Scalable, multi-user access
  • Integrates with ATS platforms, HR workflows, and recruitment processes
  • Centralised and automated conversations
  • Ideal for maintaining governance and full traceability

Manage candidate communications from a single workspace

Configure your business numbers

Manage one or more WhatsApp Business numbers directly from Inrecruiting and define senders, enabled countries, and settings tailored to your organisation.

Configure your business numbers

Manage one or more WhatsApp Business numbers directly from Inrecruiting and define senders, enabled countries, and settings tailored to your organisation.

Create custom templates

Build Meta-approved templates and personalise them with dynamic fields to send interview invitations, reminders, recruitment updates, and follow-up messages. 

Create custom templates

Build Meta-approved templates and personalise them with dynamic fields to send interview invitations, reminders, recruitment updates, and follow-up messages.

Send individual or bulk messages

Contact a single candidate or send scheduled messages and bulk communications to groups of candidates without leaving the ATS.

Send individual or bulk messages

Contact a single candidate or send scheduled messages and bulk communications to groups of candidates without leaving the ATS.

Manage every conversation

View message history, reply to candidates, and keep every interaction organised and linked to their profile.

 

Manage every conversation

View message history, reply to candidates, and keep every interaction organised and linked to their profile.

Communicate in real time

When a candidate replies, continue the conversation directly from Inrecruiting and enable fast, seamless communication between recruiter and candidate. 

Communicate in real time

When a candidate replies, continue the conversation directly from Inrecruiting and enable fast, seamless communication between recruiter and candidate. 

The benefits of integrating WhatsApp Business Platform

The integration helps you guide candidates through the recruitment process with timely, personalised, and easily accessible communications.

More responses

Improve communication open and response rates while speeding up the recruitment process.

Candidate experience

Make the candidate experience smoother and more engaging.

Direct contact

Reach candidates directly without using personal phone numbers or external applications.

Fully tracked

Centralise all communications and keep their complete history within the ATS.