{"id":27563,"date":"2022-05-26T17:52:00","date_gmt":"2022-05-26T15:52:00","guid":{"rendered":"https:\/\/www.in-recruiting.com\/employee-benefits-how-to-improve-the-working-environment\/"},"modified":"2024-05-03T17:25:22","modified_gmt":"2024-05-03T15:25:22","slug":"employee-benefits-how-to-improve-the-working-environment","status":"publish","type":"post","link":"https:\/\/www.in-recruiting.com\/en\/employee-benefits-how-to-improve-the-working-environment\/","title":{"rendered":"Employee benefits: how to improve the working environment"},"content":{"rendered":"\n<p><em>How important are employee benefits today? They are an attractive lever and a way to promote work-life balance and to meet people&#8217;s different needs. Let&#8217;s find out in this article how they improve the working environment.<\/em><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\"><em>In these times of great uncertainty, companies can do a lot for the <strong>well-being of their employees<\/strong>. How? By focusing on <strong>benefits <\/strong>that are really welcome as well as <strong>useful <\/strong>and that can really improve the working environment. <\/em><\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\"><em>But how to offer employees what they need or might need in the near future? And is it possible today to create an <strong>ideal working environment<\/strong>? We find out in this article by first understanding what workers are looking for today. <\/em><\/span><\/p>\n\n\n\n<h4><p class=\"Corpo\"><span lang=\"EN-US\">SUMMARY<\/span><\/p><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<ul><li><a href=\"#employee-benefits\">Employee benefits: what workers are looking for<\/a><\/li><li><a href=\"#work-company\">How to become the company where everyone wants to work?<\/a><\/li><li><a href=\"#tips-improve-working-environment\">Useful tips for improving the working environment with employee benefits<\/a><\/li><li><a href=\"#utopia-reality\">The workplace I would like: utopia or reality?<\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"employee-benefits\">Employee benefits: what employees are looking for<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/\/diversity-inclusione-1024x493.jpg\" alt=\"benefit dipendenti\" class=\"wp-image-26229\" srcset=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/diversity-inclusione-1024x493.jpg 1024w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/diversity-inclusione-700x337.jpg 700w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/diversity-inclusione-768x370.jpg 768w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/diversity-inclusione.jpg 1071w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Not all workers are attracted to the same types of perks. Much changes, as revealed by <a href=\"https:\/\/www.randstad.it\/knowledge360\/employer-branding\/cosa-cercano-i-lavoratori-in-unazienda-generazioni-a-confronto\/\">Randstad&#8217;s Employer Brand Research 2022<\/a>, depending on the <strong>different generations<\/strong>.<\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">If, in fact, in general, that of <strong>working in a pleasant place<\/strong> is the highest aspiration for <strong>65% of Italians<\/strong>, needs vary according to age and so do the benefits desired.<\/span><br><span lang=\"EN-US\">The youngest, i.e. <strong>Generation Z between 18 and 25 years of age<\/strong>, in addition to the working environment place great importance on being in a company where the <strong>career path<\/strong> is <strong>clear <\/strong>and <strong>transparent<\/strong>.<\/span><br><span lang=\"EN-US\">As we know, the younger generation, compared to the &#8216;older&#8217; ones, tend to change jobs often and if they choose one company over another they want to know how far they can go.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">For them, it is just as important to work in a context where there is a strong emphasis on valuing <a href=\"https:\/\/www.in-recruiting.com\/en\/diversity-in-the-company-and-the-role-of-human-resources-for-inclusion\/\">diversity<\/a> and implementing <strong>inclusion <\/strong>policies. An aspect that, for example, is particularly privileged at American Express, which this year took second place in the Great Place to Work\u00ae ranking among large companies and which among its pluses has the fact that it focuses heavily on women managers, 80% of whom have received a promotion. But other, smaller companies, such as the start-up Fluentify, also focus on inclusion and on equalising people as much as possible: here there are few hierarchies and total trust in the team. <\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">For <strong>Millennials<\/strong>, i.e. those who are now between <strong>26 and 41 years old<\/strong>, it is very important to be able to have a salary that is fair for the work they do and the possibility of being able to work in <strong>smart working<\/strong> mode. This is a benefit that a company can no longer neglect and, although there are many that are proposing a return to presence 3 times a week, this does not necessarily meet the needs of employees.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>If one wants smart working or hybrid working to be a real benefit, one must try to organise it in agreement with the employees. Establishing fixed days could in fact become counterproductive for those who have small children or for those who have become accustomed to their freedom and would like to be able to decide independently when to go to the office.<\/p><\/blockquote>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Obviously, compatible with the needs that the company may have &#8211; team meetings, client meetings &#8211; one must try to consider <strong>smart working as an essential benefit<\/strong>, especially for those <strong>under 40<\/strong>. <\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">On the other hand, for those between <strong>42 and 57 years of age<\/strong>, the so-called Generation X, the <strong>location of the company<\/strong> matters a great deal. These are people who greatly appreciate the proximity of the workplace to where they live and not having to spend hours on transport or in the car to get there. All in the name of a sought-after work-life balance.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">The so-called boomers, i.e. those <strong>over the age of 58<\/strong>, are also looking for <strong>work-life balance<\/strong>, but they also look a lot at financial strength, the type of work they do and the <strong>reputation of the company<\/strong>.<\/span><\/p>\n\n\n\n<p>These are the broad lines of benefits for the different generations, but in general we can say that other benefits that are particularly appreciated are all those that have to do with <strong>health<\/strong>, i.e. <strong>medical insurance<\/strong> as well as being able to have a gym membership, yoga classes in the company and so on. Also increasingly important are <strong>pension plans<\/strong>, <strong>company travel<\/strong>, company cr\u00e8che for parents, and <strong>flexible working hours<\/strong> that allow for the best possible management of family-related tasks. An aspect that is far from negligible, since with forced smart working many parents have appreciated having more time to devote to their children.<\/p>\n\n\n\n<h2 id=\"work-company\">How to become the company where everyone wants to work?<\/h2>\n\n\n\n<p>Having clarified which benefits are most coveted by the various generations, how do you become the company where everyone wants to work? What aspects do you need to pay attention to? Basically, you have to:<\/p>\n\n\n\n<ul><li>Find out what attracts candidates;<\/li><li>Create an attractive image of your company;<\/li><li>Anticipate employees&#8217; needs;<\/li><li>Offer employees what they are looking for.<\/li><\/ul>\n\n\n\n<p>Let&#8217;s look at each aspect in detail.<\/p>\n\n\n\n<h3>Finding out what attracts candidates<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/\/work-life-balance-1024x493.jpg\" alt=\"benefit per dipendenti work-life balance\" class=\"wp-image-26232\" srcset=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/work-life-balance-1024x493.jpg 1024w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/work-life-balance-700x337.jpg 700w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/work-life-balance-768x370.jpg 768w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/work-life-balance.jpg 1071w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The world, we know, has changed enormously from a few years ago. And we are not so much talking about a pandemic, but about the fact that potential candidates are no longer sitting around waiting for someone to hire them.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>People, and particularly talented people, know what they want and where to find it. To make their needs intersect with yours, you have to be attentive to what attracts them most.<\/p><\/blockquote>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">How to find out? One place full of information and where you can test people&#8217;s sensibilities is definitely social media. In particular <strong>LinkedIn<\/strong>, but also <strong>Facebook<\/strong>, <strong>Instagram <\/strong>and <strong>TikTok<\/strong>. Try to <strong>read conversations on certain topics<\/strong>, what people are saying about returning to work, how people are feeling about the company and try to understand how you can respond to these needs. <\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">According to Randstad research, <strong>salary <\/strong>is always a good reason for choosing a company as well as for deciding to leave it, followed by <strong>work-life balance<\/strong>. After that, the visibility of the career path and the fact of being able to live in a stimulating environment where technology helps to improve and teamwork is valued.<\/span><\/p>\n\n\n\n<h3>Creating an attractive image of your company<\/h3>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Once you have done &#8216;social listening&#8217;, it is time to analyse the reputation that the company you work for has. What does it communicate on social media? How have people who have worked there rated it? If you have never looked at Google reviews or searched for your company&#8217;s name on Twitter or Facebook, now is the time to do it. Trying to &#8216;clean up&#8217; your reputation if you find negative comments is an action that can take time. <\/span><\/p>\n\n\n\n<p>Similarly, try to see if there are people who have spoken well of your company but have been ignored, in which case thank them for their feedback, thus demonstrating attention, even if belatedly. <\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Having done this, it is important to set up an <strong>editorial content plan<\/strong> on social, then coordinate with marketing, to tell people about the <strong>good things the company does<\/strong>. If you dress all casual on Fridays or stop work at 5pm to have an aperitif on the terrace, this should be told. As well as the space that is given to smart working, but also benefits such as health insurance. <\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Another aspect that should not be overlooked in order to improve the company&#8217;s reputation is <a href=\"https:\/\/www.in-recruiting.com\/en\/candidate-feedback\/\">feedback to candidates<\/a>. Although we know how important they are, there are still a number of HR, especially for selections involving hundreds of people, who do not give feedback on how the interview went. And this does not make the company attractive, on the contrary.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">To avoid this, the advice is to manage the <a href=\"https:\/\/www.in-recruiting.com\/en\/personnel-recruitment-and-selection\/\">search and selection process<\/a> through <a href=\"https:\/\/www.in-recruiting.com\/en\/features\/?utm_source=blog&amp;utm_medium=button&amp;utm_campaign=employee-benefits\">ATS software such as Inrecruiting<\/a> through which you can send an automatic response to candidates and perhaps &#8216;fish&#8217; them out later for a new selection.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">The software can then help you <a href=\"https:\/\/www.in-recruiting.com\/en\/building-a-successful-career-page-with-in-recruiting\/\">build a career page<\/a> that takes into account what attracts candidates and manages to communicate this in the right way, starting with the company website.<\/span><\/p>\n\n\n\n<h3>Offer workers what they are looking for<\/h3>\n\n\n\n<p>This will put you in a position to offer potential candidates what they are looking for. Often these aspects do not emerge from a LinkedIn page where you focus on products and services, but can instead come out of posts created ad hoc, even by employees themselves. Make it clear that yours is the company where attention is given to flexible hours, smart working, employee team building, etc.<\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Here again, <strong>ATS software can help you<\/strong>: to <strong>keep track<\/strong> of what you have been told, but also to make the HR team&#8217;s work more collaborative. Instead of having everyone&#8217;s notes on their own computer, you can use software to associate them with the various people in the company and have a continuous exchange with the entire HR team.<\/span><\/p>\n\n\n\n<h3>Anticipate employees&#8217; needs<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/\/business-lunch-1024x493.jpg\" alt=\"benefit per dipendenti\" class=\"wp-image-26236\" srcset=\"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/business-lunch-1024x493.jpg 1024w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/business-lunch-700x337.jpg 700w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/business-lunch-768x370.jpg 768w, https:\/\/www.in-recruiting.com\/wp-content\/uploads\/business-lunch.jpg 1071w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Obviously you should try not to be only outward-looking and focused on new candidates, but also give a lot of space to <strong>how employees feel<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">As HR you can organise <strong>lunches for small groups of people<\/strong> &#8211; perhaps prepared with tasty things and eaten outdoors &#8211; where you ask how the company could be a better place. By listening to the cues that come from employees and collaborators, you will be able to understand whether there are actions that you can put in place immediately or that take more time. Beyond the suggestions that may come up, organising such moments is a demonstration that you are really paying attention to people&#8217;s needs. <\/span><\/p>\n\n\n\n<p>You can also submit questionnaires, anonymous or not, but live confrontation, now that you can, is definitely a way forward, although more challenging.<\/p>\n\n\n\n<h2 id=\"tips-improve-working-environment\">Useful tips for improving the working environment with employee benefits<\/h2>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">As we have seen, the working environment matters a lot to people, and this is certainly given by the <strong>corporate culture<\/strong>, which must be clear and shared, but also by the physicality of a workplace. Another aspect to focus on is <strong>making the office more attractive<\/strong> and a place where people want to return to every morning.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">How to do this? By <strong>redesigning the space<\/strong>, removing desks and perhaps organising the layout by work tables, giving the freedom to manage the meeting room and if there is a terrace, use it to the maximum for live meetings. That is, arrange it so that there are chairs and tables to work at, but also the necessary if you want to make a live presentation. <\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">Then try to create an environment in which <strong>what you are promoting can be felt everywhere<\/strong>. Let&#8217;s take an example: are you banking on flexible hours? Remind yourself of this with motivational phrases, with post-it notes attached to the blackboard, and maybe every now and then, ask the internal newsletter editor to send articles on the subject.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">You can also organise <strong>short interviews<\/strong> in which long-time employees tell newcomers how they manage to organise themselves, as well as hold regular meetings in which you explain the career paths in the company and the skills that are expected for that role. All of this, if possible, giving evidence of how the company with training can help to obtain them.<\/span><\/p>\n\n\n\n<h2 id=\"utopia-reality\">The workplace I would like: utopia or reality?<\/h2>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">All of the above can make the workplace become the ideal workplace. On the other hand, if several companies that have succeeded have even been recognised by Great Place to Work, why shouldn&#8217;t your company succeed too? In fact, <strong>taking cues from others<\/strong> is a great way to make things <strong>more inspiring<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"Corpo\"><span lang=\"EN-US\">What is important is to <strong>continuously listen to the people<\/strong> inside, monitor the conversations on social media and make room for creativity to create solutions that are engaging, inclusive and perhaps, why not, with a greater focus on sustainability. Not only environmental but also social.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How important are employee benefits today? They are an attractive lever and a way to promote work-life balance and to meet people&#8217;s different needs. Let&#8217;s find out in this article how they improve the working environment. In these times of great uncertainty, companies can do a lot for the well-being of their employees. How? By<\/p>\n","protected":false},"author":5,"featured_media":39774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":""},"categories":[83],"tags":[],"featured_image_src":"https:\/\/www.in-recruiting.com\/wp-content\/uploads\/benefit-dipendenti-1.png","author_info":{"display_name":"Cristina Maccarrone","author_link":"https:\/\/www.in-recruiting.com\/en\/author\/cristina-maccarrone\/"},"_links":{"self":[{"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/posts\/27563"}],"collection":[{"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/comments?post=27563"}],"version-history":[{"count":16,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/posts\/27563\/revisions"}],"predecessor-version":[{"id":40621,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/posts\/27563\/revisions\/40621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/media\/39774"}],"wp:attachment":[{"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/media?parent=27563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/categories?post=27563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.in-recruiting.com\/en\/wp-json\/wp\/v2\/tags?post=27563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}